A billboard is a sizable outdoor advertising structure that is generally seen in high-traffic places, such as beside busy roadways. A hoarding is another name for it in the UK and many other nations. Billboards display large advertisements for traffic and pedestrians to see. Typically, businesses utilise billboards to promote new items or to strengthen their existing brands. The largest ordinary-sized billboards command high-density consumer exposure and are typically found on major highways, expressways, or main arterials (mostly to vehicular traffic). Due to their size and the fact that they enable creative "customization" through extensions and embellishments, these provide the most visibility.